Better without it.
That's the slogan of a new anti opioid campaign aimed at Kentucky's young people.
Kentucky Attorney General Russell Coleman talked about his office's proposed ad campaign today as he testified before the Kentucky Opioid Abatement Advisory Commission.
Better without it will encourage young people to choose positive life choices that don't shine a light on the resilience of these kids.
It'll nurture what you'll hear more about in a moment.
It will nurture the five C's competence, confidence, connection, character and compassion.
Over a two year period will launch an aggressive advertising campaign on social media streaming services with influencers and Kentucky's universities to show young people the totality of their drug free potential.
Coleman is proposing three and a half million dollars on the campaign over the next two years.