WEBVTT 00:02.800 --> 00:07.266 align:left position:10% line:89% size:80% William: Experiencing art is a 00:08.166 --> 00:08.300 align:left position:10% line:89% size:80% highly subjective experience. 00:09.166 --> 00:11.266 align:left position:10% line:89% size:80% What draws one person to a given 00:12.266 --> 00:15.266 align:left position:10% line:89% size:80% work can completely turn off 00:15.900 --> 00:16.833 align:left position:30% line:89% size:60% somebody else. 00:16.833 --> 00:17.633 align:left position:10% line:89% size:80% There is a new exhibit about the 00:17.633 --> 00:19.633 align:left position:20% line:89% size:70% intersection of art and 00:20.533 --> 00:20.733 align:left position:10% line:89% size:80% neuroscience that explores how 00:21.600 --> 00:25.266 align:left position:10% line:89% size:80% our brains process aesthetic 00:25.266 --> 00:25.433 align:left position:30% line:89% size:60% experiences. 00:27.366 --> 00:29.333 align:left position:10% line:89% size:80% This is part of our ongoing look 00:30.233 --> 00:30.766 align:left position:10% line:89% size:80% at the intersection of health 00:30.766 --> 00:33.300 align:left position:40% line:89% size:50% and art. 00:34.800 --> 00:39.300 align:left position:10% line:89% size:80% >> On a recent evening at 00:40.333 --> 00:40.533 align:left position:10% line:89% size:80% Scottsdale, a neuroscientist at 00:41.433 --> 00:42.466 align:left position:10% line:89% size:80% a museum educator led a tour of 00:43.266 --> 00:45.300 align:left position:20% line:89% size:70% an art exhibit exploit 00:46.233 --> 00:46.833 align:left position:10% line:89% size:80% intersection of beauty and the 00:46.833 --> 00:47.300 align:left position:40% line:89% size:50% brain. 00:49.733 --> 00:52.333 align:left position:10% line:89% size:80% He's a leader in the field of 00:52.333 --> 00:56.633 align:left position:10% line:89% size:80% narrow aesthetics, which sees 00:57.500 --> 00:58.066 align:left position:10% line:89% size:80% how the brain experiences 00:58.066 --> 00:58.200 align:left position:40% line:89% size:50% beauty. 01:01.300 --> 01:06.300 align:left position:10% line:89% size:80% >> Is one of the more important 01:07.033 --> 01:07.166 align:left position:20% line:89% size:70% things that we react to. 01:08.033 --> 01:09.333 align:left position:10% line:89% size:80% We react to people based on how 01:09.333 --> 01:09.466 align:left position:30% line:89% size:60% they look. 01:10.366 --> 01:13.633 align:left position:10% line:89% size:80% We react to our environments. 01:14.500 --> 01:15.600 align:left position:10% line:89% size:80% This is a fundamental aspect of 01:16.433 --> 01:16.566 align:left position:10% line:89% size:80% what it means to be human. 01:17.533 --> 01:21.333 align:left position:10% line:89% size:80% Reporter: D exhibit is a visual 01:21.333 --> 01:21.800 align:left position:10% line:89% size:80% exploration of this field. 01:24.333 --> 01:24.600 align:left position:10% line:89% size:80% It asks some meta-questions. 01:26.333 --> 01:27.566 align:left position:10% line:89% size:80% What is our brain doing when we 01:28.166 --> 01:29.100 align:left position:30% line:89% size:60% look at art? 01:29.100 --> 01:30.866 align:left position:10% line:89% size:80% >> One of the things we are 01:31.733 --> 01:32.366 align:left position:10% line:89% size:80% trying to do is try to give 01:33.233 --> 01:36.333 align:left position:10% line:89% size:80% people some tools to look at art 01:37.233 --> 01:37.366 align:left position:10% line:89% size:80% that is informed by research. 01:39.366 --> 01:39.933 align:left position:10% line:89% size:80% This is where the idea comes 01:40.466 --> 01:41.433 align:left position:40% line:89% size:50% from. 01:41.433 --> 01:44.633 align:left position:10% line:89% size:80% Reporter: It is a system for 01:45.400 --> 01:45.533 align:left position:20% line:89% size:70% engaging in an artwork. 01:52.633 --> 01:54.933 align:left position:10% line:89% size:80% Typically when you have this, 01:55.833 --> 01:55.966 align:left position:10% line:89% size:80% you are activating all three at 01:56.633 --> 01:57.366 align:left position:30% line:89% size:60% the same time. 01:58.300 --> 02:00.400 align:left position:10% line:89% size:80% I grouped it into those three 02:00.400 --> 02:00.633 align:left position:30% line:89% size:60% categories. 02:01.533 --> 02:03.366 align:left position:10% line:89% size:80% I chose artwork that strongly 02:03.366 --> 02:03.700 align:left position:30% line:89% size:60% represents this. 02:07.366 --> 02:07.800 align:left position:10% line:89% size:80% She curated this exhibit. 02:11.766 --> 02:13.566 align:left position:10% line:89% size:80% She had always been curious 02:14.400 --> 02:14.666 align:left position:10% line:89% size:80% about what draws people to 02:15.266 --> 02:16.233 align:left position:30% line:89% size:60% certain pieces. 02:16.233 --> 02:20.400 align:left position:10% line:89% size:80% >> I found out that science is 02:21.400 --> 02:21.533 align:left position:10% line:89% size:80% asking the same question. 02:26.533 --> 02:27.400 align:left position:10% line:89% size:80% We have been asking the same 02:27.400 --> 02:27.566 align:left position:30% line:89% size:60% questions. 02:33.833 --> 02:36.966 align:left position:10% line:89% size:80% Reporter: The exhibit contains 02:37.700 --> 02:38.400 align:left position:20% line:89% size:70% pieces that may be more 02:39.266 --> 02:43.466 align:left position:10% line:89% size:80% objectively pleasing to the iPad 02:51.733 --> 02:54.466 align:left position:10% line:89% size:80% there are discordant objects in 02:54.466 --> 02:55.500 align:left position:10% line:89% size:80% the show that might cause one to 02:56.433 --> 02:57.433 align:left position:10% line:89% size:80% question what the aesthetic is 02:57.933 --> 02:58.066 align:left position:40% line:89% size:50% at all. 03:03.433 --> 03:08.433 align:left position:10% line:89% size:80% >> I wanted to bring in a piece 03:14.433 --> 03:14.566 align:left position:20% line:89% size:70% that will confuse you. 03:20.466 --> 03:25.466 align:left position:10% line:89% size:80% Reporter: This painting might be 03:26.366 --> 03:26.900 align:left position:10% line:89% size:80% more accessible to the average 03:26.900 --> 03:27.033 align:left position:40% line:89% size:50% viewer. 03:27.900 --> 03:28.466 align:left position:10% line:89% size:80% It is a rendition of the brain. 03:33.033 --> 03:36.466 align:left position:20% line:89% size:70% >> Is him in profile. 03:47.500 --> 03:48.633 align:left position:10% line:89% size:80% It is deep in the front-end in 03:49.466 --> 03:49.933 align:left position:10% line:89% size:80% the center of your brain. 03:52.500 --> 03:56.533 align:left position:10% line:89% size:80% Reporter: It is an area of the 03:56.533 --> 03:57.533 align:left position:10% line:89% size:80% brain that shows increased 03:57.533 --> 03:59.033 align:left position:10% line:89% size:80% activity when a person is 03:59.966 --> 04:00.866 align:left position:10% line:89% size:80% resting or engaged in personal 04:01.466 --> 04:01.600 align:left position:30% line:89% size:60% reflection. 04:03.733 --> 04:04.500 align:left position:10% line:89% size:80% There was a state she was in at 04:04.500 --> 04:04.633 align:left position:40% line:89% size:50% times. 04:05.466 --> 04:08.933 align:left position:10% line:89% size:80% >> I would like people to 04:09.833 --> 04:13.933 align:left position:10% line:89% size:80% challenge their way of looking 04:14.566 --> 04:15.500 align:left position:30% line:89% size:60% at the brain. 04:15.500 --> 04:15.700 align:left position:30% line:89% size:60% Experiencing it. 04:20.666 --> 04:21.500 align:left position:10% line:89% size:80% Communicating and sharing. 04:23.500 --> 04:24.533 align:left position:10% line:89% size:80% That is how we learn and grow. 04:25.400 --> 04:28.533 align:left position:10% line:89% size:80% Reporter: His work explores what 04:28.533 --> 04:29.633 align:left position:10% line:89% size:80% is at stake when we think about 04:30.333 --> 04:30.533 align:left position:20% line:89% size:70% beauty in society. 04:34.533 --> 04:37.800 align:left position:10% line:89% size:80% >> We discriminate things pretty 04:38.300 --> 04:38.433 align:left position:40% line:89% size:50% well. 04:55.800 --> 04:56.533 align:left position:20% line:89% size:70% That is a problem. 05:06.566 --> 05:06.933 align:left position:10% line:89% size:80% People who are attracted get 05:07.533 --> 05:08.633 align:left position:30% line:89% size:60% higher pay. 05:09.566 --> 05:09.900 align:left position:10% line:89% size:80% They get hired more easily. 05:12.566 --> 05:16.700 align:left position:10% line:89% size:80% Reporter: He is hoping that 05:17.566 --> 05:18.500 align:left position:10% line:89% size:80% exhibit visitors will come away 05:18.500 --> 05:22.566 align:left position:10% line:89% size:80% with tools to engage more deeply 05:26.066 --> 05:26.566 align:left position:30% line:89% size:60% with the world. 05:33.133 --> 05:35.600 align:left position:10% line:89% size:80% William: That is the goal. 05:39.966 --> 05:40.800 align:left position:10% line:89% size:80% We think this is a vehicle for 05:41.400 --> 05:41.600 align:left position:30% line:89% size:60% self-discovery. 05:46.900 --> 05:48.066 align:left position:10% line:89% size:80% What is it telling you about 05:49.633 --> 05:50.600 align:left position:30% line:89% size:60% yourself? 05:54.600 --> 05:55.133 align:left position:10% line:89% size:80% This becomes a vehicle for 05:55.800 --> 05:56.000 align:left position:40% line:89% size:50% people. 05:57.600 --> 06:01.000 align:left position:10% line:89% size:80% Reporter: The exhibit runs 06:01.733 --> 06:01.866 align:left position:20% line:89% size:70% through mid-january. 06:06.633 --> 06:09.233 align:left position:40% line:89% size:50% ♪