WEBVTT

00:02.000 --> 00:05.000 align:left position:10% line:77% size:80%
AMNA NAWAZ: It's the latest
craze among some preteens.
Ask many tweens what's at

00:07.066 --> 00:10.266 align:left position:10% line:77% size:80%
the top of their wish list, and
there's a good chance the answer
will be skin care products.

00:12.266 --> 00:15.200 align:left position:10% line:77% size:80%
Special correspondent and
Washington Post columnist
Catherine Rampell has the story

00:15.200 --> 00:19.100 align:left position:20% line:83% size:70%
about the growth and
concerns around this boom.

00:19.100 --> 00:24.000 align:left position:20% line:71% size:70%
CATHERINE RAMPELL: One
of Emma Scott's must-have
skin care products is
her glow recipe toner.

00:24.000 --> 00:26.533 align:left position:10% line:77% size:80%
EMMA SCOTT, 10 Years Old:
And if you smell it, it
smells, like, really good.

00:26.533 --> 00:28.800 align:left position:20% line:83% size:70%
CATHERINE RAMPELL: Oh,
yes. Sort of fruity?

00:28.800 --> 00:30.700 align:left position:20% line:89% size:70%
EMMA SCOTT: Mm-hmm.

00:30.700 --> 00:32.333 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: The
10-year-old's preferred
body butter, Sol de Janeiro.

00:32.333 --> 00:36.400 align:left position:20% line:83% size:70%
EMMA SCOTT: This one is
like a creamy consistency.

00:36.400 --> 00:38.000 align:left position:20% line:83% size:70%
CATHERINE RAMPELL: In
her skin care fridge.

00:38.000 --> 00:41.033 align:left position:10% line:83% size:80%
EMMA SCOTT: I really like
this Laneige sleeping mask.

00:41.033 --> 00:44.200 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: And
for lip care, Summer
Fridays' butter balm.

00:44.200 --> 00:48.233 align:left position:10% line:77% size:80%
EMMA SCOTT: Because it's like
a limited edition. And I was
like, oh, I really want this.

00:48.233 --> 00:53.200 align:left position:10% line:77% size:80%
CATHERINE RAMPELL: Scott does
a multistep skin care routine
every morning and every evening.

00:53.200 --> 00:58.166 align:left position:10% line:71% size:80%
EMMA SCOTT: In the morning,
I will do a face wash,
a toner, a moisturizer,
and my ELF-tinted SPF.

01:00.866 --> 01:02.500 align:left position:20% line:83% size:70%
CATHERINE RAMPELL: Why
do you do it every day?

01:02.500 --> 01:04.466 align:left position:10% line:83% size:80%
EMMA SCOTT: Because I feel
like it's really hydrating

01:04.466 --> 01:08.433 align:left position:10% line:77% size:80%
for your skin and it feels
good on my skin. Normally,
when I first wake up,

01:08.433 --> 01:13.433 align:left position:10% line:77% size:80%
I look like a really -- like a
white ghost. So, I like being a
little bit tanner and glowier.

01:15.600 --> 01:19.900 align:left position:20% line:71% size:70%
CATHERINE RAMPELL: Move
over, Barbie. Today's
tweens are obsessed with
expensive skin care,

01:19.900 --> 01:24.533 align:left position:10% line:83% size:80%
products usually marketed to a
much older, wealthier clientele.

01:24.533 --> 01:29.533 align:left position:10% line:77% size:80%
Households with tweens, aged
6 through 12, spent almost
$2.5 billion facial skin

01:31.600 --> 01:34.833 align:left position:10% line:77% size:80%
care last year, an annual
spending increase of 27 percent,
more than double the average.

01:34.833 --> 01:37.500 align:left position:20% line:83% size:70%
GIRL: I like that it's
like kind of watery.

01:37.500 --> 01:40.866 align:left position:10% line:77% size:80%
CATHERINE RAMPELL: This is
Scott's skin care crew, a
group of friends and fellow

01:40.866 --> 01:45.833 align:left position:10% line:77% size:80%
skin care enthusiasts who meet
daily, usually online, to bond
over their beauty regimes.

01:47.033 --> 01:49.000 align:left position:20% line:83% size:70%
GIRL: I'm going to
moisturize my hands.

01:49.000 --> 01:52.200 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: The
girl's parents are still
getting up to speed.

01:52.200 --> 01:57.166 align:left position:10% line:71% size:80%
AMY SCOTT, Mother: I don't
really use a whole lot
of anything, so it's been
very eye-opening for me.

01:58.433 --> 02:00.300 align:left position:20% line:83% size:70%
CATHERINE RAMPELL: Amy
Scott is Emma's mother.

02:00.300 --> 02:04.133 align:left position:20% line:77% size:70%
AMY SCOTT: Sometimes,
I get her leftovers,
so I have started using

02:04.133 --> 02:08.033 align:left position:20% line:83% size:70%
a gel moisturizer that
she has turned me on to.

02:08.033 --> 02:10.600 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: And
you got her leftovers
because she didn't like it?

02:10.600 --> 02:15.600 align:left position:10% line:77% size:80%
AMY SCOTT: No, she was just
sick of using it. She always is
looking for the newest thing.

02:19.333 --> 02:20.900 align:left position:10% line:89% size:80%
GIRL: Get ready for the day.

02:20.900 --> 02:22.966 align:left position:10% line:83% size:80%
CATHERINE RAMPELL: The newest
thing, as seen on social media.

02:22.966 --> 02:25.566 align:left position:10% line:77% size:80%
GIRL: First, I'm going to
use these bronzer drops and
then the oil. Let's do it.

02:25.566 --> 02:29.833 align:left position:10% line:77% size:80%
CATHERINE RAMPELL: YouTube
and TikTok teem with so-called
skinfluencer content.

02:29.833 --> 02:31.700 align:left position:20% line:83% size:70%
GIRL: We're going to do
a pump of that like this.

02:31.700 --> 02:34.633 align:left position:20% line:77% size:70%
GIRL: And then I go in
with a little bit of this
(INAUDIBLE) moisturizer.

02:34.633 --> 02:37.866 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: There
are get ready with me videos
of step-by-step routines.

02:37.866 --> 02:42.866 align:left position:10% line:77% size:80%
GIRL: I love that stuff. It
makes my skin feel so good
after putting that stuff on.

02:44.866 --> 02:48.433 align:left position:10% line:77% size:80%
CATHERINE RAMPELL: Unboxing
videos and P.R. hauls showcase
the latest products...

02:48.433 --> 02:52.466 align:left position:10% line:83% size:80%
GIRL: Glow recipe. Look how
this box opens. Very unique.

02:52.466 --> 02:55.466 align:left position:10% line:77% size:80%
CATHERINE RAMPELL: ... sent
to influencers by brands
for promotion. This is the

02:55.466 --> 03:00.466 align:left position:20% line:77% size:70%
actual Plum Plump
moisturizer. Fabulous.
Thank you, Glow Recipe.

03:02.600 --> 03:05.866 align:left position:10% line:77% size:80%
AMY SCOTT: She sees this person
opening this product and it's
like, oh, I have to try that.

03:07.933 --> 03:11.233 align:left position:10% line:77% size:80%
It's very expensive. So it's
trying to say, let's talk about
this. Is it really worth it?

03:13.033 --> 03:16.933 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: The
most popular place to shop
for skin care, Sephora.

03:16.933 --> 03:18.500 align:left position:20% line:83% size:70%
ALLIE ROSS, Influencer:
First thing first,

03:18.500 --> 03:21.600 align:left position:10% line:83% size:80%
we need to see if they have the
new Sol de Janeiro body cream.

03:21.600 --> 03:26.600 align:left position:10% line:77% size:80%
EMMA SCOTT: There's this girl
that I watch, Allie Ross. And
she goes to Sephora a lot.

03:27.766 --> 03:29.733 align:left position:20% line:83% size:70%
ALLIE ROSS: Oh, my
God. You're kidding me.

03:29.733 --> 03:32.333 align:left position:10% line:83% size:80%
EMMA SCOTT: And she will,
like, buy all these products.

03:32.333 --> 03:36.033 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: The
retailer is now notorious
for packs of young shoppers

03:36.033 --> 03:41.033 align:left position:10% line:77% size:80%
or Sephora kids looking for
viral skin care products. Emma
Scott goes at least once a week.

03:42.900 --> 03:47.133 align:left position:20% line:83% size:70%
How much do you think
Emma has spent this year?

03:47.133 --> 03:48.533 align:left position:30% line:83% size:60%
AMY SCOTT: It's
got to be hundreds.

03:48.533 --> 03:50.900 align:left position:10% line:89% size:80%
GIRL: Do they have the pink one?

03:50.900 --> 03:53.566 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: We
tagged along with the
skin care crew on a recent

03:53.566 --> 03:58.533 align:left position:10% line:83% size:80%
visit as they browsed, tested,
counted their money, and spent.

03:59.733 --> 04:01.900 align:left position:20% line:89% size:70%
EMMA SCOTT: Thank you.

04:01.900 --> 04:06.133 align:left position:10% line:77% size:80%
Amy Scott insists Emma use
her own money or gift cards
from her birthday and other

04:06.133 --> 04:11.133 align:left position:10% line:77% size:80%
holidays. While this trend is
certainly a boon for Sephora,
others aren't totally sold.

04:12.833 --> 04:14.833 align:left position:20% line:77% size:70%
DR. NAVA GREENFIELD,
Schweiger Dermatology
Group: We're seeing 10-,

04:14.833 --> 04:17.500 align:left position:10% line:77% size:80%
11-, 12-year-old girls bringing
a shopping bag of their
12-step routine that they're

04:17.500 --> 04:22.166 align:left position:20% line:77% size:70%
doing in the morning and
their 10-step routine that
they're doing at night.

04:22.166 --> 04:25.566 align:left position:20% line:77% size:70%
CATHERINE RAMPELL:
Nava Greenfield is a
dermatologist in Manhattan.

04:25.566 --> 04:27.700 align:left position:10% line:83% size:80%
DR. NAVA GREENFIELD: They might
say, I want beautiful, flawless,

04:27.700 --> 04:29.866 align:left position:20% line:83% size:70%
perfect skin and I'm
looking at them thinking,

04:29.866 --> 04:33.966 align:left position:10% line:77% size:80%
you already have that. There are
a few times in life where a skin
is going to be more beautiful.

04:33.966 --> 04:38.966 align:left position:20% line:77% size:70%
GIRL: Next up, my Glow
recipe Firm Serum. Got to
keep those wrinkles away.

04:40.800 --> 04:42.633 align:left position:20% line:77% size:70%
CATHERINE RAMPELL:
Greenfield blames influencers
for convincing tweens

04:42.633 --> 04:46.733 align:left position:20% line:77% size:70%
that they need lotions
and potions containing
anti-aging agents like

04:46.733 --> 04:50.400 align:left position:20% line:77% size:70%
retinol and other active
ingredients that can be
harmful to young skin.

04:50.400 --> 04:53.433 align:left position:10% line:83% size:80%
GIRL: Ever since I told my mom's
retinol and started using it,

04:53.433 --> 04:57.533 align:left position:20% line:83% size:70%
I swear I'm aging
backwards. I look so young.

04:57.533 --> 05:01.000 align:left position:10% line:77% size:80%
DR. NAVA GREENFIELD: Just like
adults will use Dr. Google
to talk to me about their

05:01.000 --> 05:05.700 align:left position:20% line:77% size:70%
skin and about what they
think is going on with their
rash, adolescents do too.

05:05.700 --> 05:07.933 align:left position:10% line:83% size:80%
CATHERINE RAMPELL: So, it's Dr.
TikTok instead of Dr. Google.

05:07.933 --> 05:09.133 align:left position:20% line:83% size:70%
DR. NAVA GREENFIELD:
Exactly, yes.

05:09.133 --> 05:10.900 align:left position:20% line:83% size:70%
GIRL: My friend's
skin is gorgeous.

05:10.900 --> 05:12.366 align:left position:20% line:83% size:70%
CATHERINE RAMPELL:
Greenfield says it's not just

05:12.366 --> 05:15.066 align:left position:10% line:83% size:80%
young girls who think they
need extensive skin care.

05:15.066 --> 05:18.400 align:left position:10% line:77% size:80%
DR. NAVA GREENFIELD: I have
adolescent boys coming in
and asking about Botox.

05:18.400 --> 05:19.300 align:left position:10% line:89% size:80%
CATHERINE RAMPELL: Really?

05:19.300 --> 05:20.566 align:left position:10% line:89% size:80%
DR. NAVA GREENFIELD: Yes.

05:20.566 --> 05:22.433 align:left position:20% line:83% size:70%
CATHERINE RAMPELL:
What do you tell them?

05:22.433 --> 05:24.433 align:left position:20% line:77% size:70%
DR. NAVA GREENFIELD: I
tell them, you don't need
Botox. I'm very direct.

05:24.433 --> 05:26.600 align:left position:30% line:89% size:60%
(LAUGHTER)

05:26.600 --> 05:28.366 align:left position:10% line:77% size:80%
DR. NAVA GREENFIELD: And I tell
the girls too. I say, you have
perfect skin. I can't help you.

05:28.366 --> 05:30.533 align:left position:20% line:77% size:70%
SONIA RODRIGUES, Rutgers
University: I think it's
mostly just wanting to

05:30.533 --> 05:34.733 align:left position:10% line:77% size:80%
fit in and feeling connected to
their friends and being a part
of the new trend and craze.

05:36.933 --> 05:39.966 align:left position:20% line:71% size:70%
CATHERINE RAMPELL: But
psychotherapist Sonia
Rodrigues says the high
cost can be a stressor.

05:39.966 --> 05:42.733 align:left position:20% line:77% size:70%
SONIA RODRIGUES: This is
a huge issue because a lot
of parents can't afford

05:42.733 --> 05:47.233 align:left position:10% line:83% size:80%
this, and the kids feel like, I
can't keep up with my friends.

05:47.233 --> 05:52.200 align:left position:10% line:77% size:80%
CATHERINE RAMPELL: Post-pandemic
tweens are also hyper aware
of how they look on camera.

05:52.200 --> 05:57.200 align:left position:10% line:77% size:80%
SONIA RODRIGUES: A lot of
kids were able to hide behind
masks, and now there's no masks

05:59.166 --> 06:02.800 align:left position:20% line:77% size:70%
and there's also so much
happening on their phones with
their face front and center.

06:04.566 --> 06:06.433 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: Do
you think that there's
more focus on physical

06:06.433 --> 06:10.233 align:left position:20% line:77% size:70%
appearance today than
was the case when you
started out practicing?

06:10.233 --> 06:15.233 align:left position:20% line:77% size:70%
SONIA RODRIGUES: Yes,
absolutely. I think now, with
social media and the pressure

06:17.066 --> 06:21.600 align:left position:20% line:77% size:70%
that kids are constantly
feeling with all of the
products that they're seeing,

06:21.600 --> 06:26.600 align:left position:20% line:71% size:70%
how people are looking,
the airbrushing, there's
so much pressure on kids
to look a certain way.

06:28.566 --> 06:32.166 align:left position:20% line:77% size:70%
CATHERINE RAMPELL: Emma
Scott says her primping
routine is just a hobby.

06:32.166 --> 06:37.133 align:left position:10% line:77% size:80%
EMMA SCOTT: Doing with my
friends, it's really fun and I
feel like it's really relaxing,

06:37.133 --> 06:42.133 align:left position:10% line:71% size:80%
and I can sit up here and,
like, watch a movie and
just have a face mask on
to do all that fun stuff.

06:43.600 --> 06:45.400 align:left position:10% line:83% size:80%
CATHERINE RAMPELL: Emma says she
avoids ingredients that are bad

06:45.400 --> 06:49.666 align:left position:20% line:77% size:70%
for young skin. Mom Amy
keeps tabs on Emma and
the rest of her crew.

06:49.666 --> 06:52.733 align:left position:10% line:83% size:80%
AMY SCOTT: For all of them not
to, like, compare themselves to

06:52.733 --> 06:56.633 align:left position:10% line:77% size:80%
these digital influencers,
because a lot of them
are very pretty, and,

06:56.633 --> 07:01.300 align:left position:10% line:77% size:80%
from my standpoint, always
being involved and knowing
that it's OK to say no.

07:03.266 --> 07:05.800 align:left position:10% line:77% size:80%
CATHERINE RAMPELL: Amy makes
sure her daughter carefully
weighs each purchase.

07:05.800 --> 07:07.533 align:left position:20% line:83% size:70%
AMY SCOTT: She will
say, this is at Sephora,

07:07.533 --> 07:11.033 align:left position:10% line:83% size:80%
I want to go see what it is
or I want to buy it. Well,

07:11.033 --> 07:16.033 align:left position:20% line:71% size:70%
why would you want to
buy it? Because so-and-so
has it. Well, that's no
reason to buy something.

07:18.200 --> 07:20.633 align:left position:20% line:71% size:70%
CATHERINE RAMPELL: Dr.
Greenfield admits there
are some benefits to
the skin care craze.

07:20.633 --> 07:24.333 align:left position:20% line:71% size:70%
DR. NAVA GREENFIELD:
It's wonderful from my
perspective that people
are thinking about their

07:24.333 --> 07:29.333 align:left position:10% line:71% size:80%
skin and people are taking
the health of their skin
very seriously, more so
than we ever used to.

07:31.266 --> 07:35.866 align:left position:10% line:77% size:80%
But it's important to strike
a balance. If their goal
is to have healthy skin,

07:35.866 --> 07:38.000 align:left position:20% line:83% size:70%
well, then that's really
just about a cleanser,

07:38.000 --> 07:40.800 align:left position:10% line:77% size:80%
moisturizer and sunscreen.
You really don't need
anything more than that.

07:40.800 --> 07:43.433 align:left position:10% line:83% size:80%
CATHERINE RAMPELL: Despite what
you might hear from Dr. TikTok.

07:45.233 --> 07:49.000 align:left position:20% line:77% size:70%
For the PBS "News Hour,"
I'm Catherine Rampell in
Greensboro, North Carolina.